Kum & Go.
Yup, you are reading that correctly. As our first ever Brand Feature, where we highlight companies who are kicking ass for both general and/or specific reasons, we wanted to talk about this dark horse of a “convenience retailer”.
We don’t mind if you want to lie about never getting the giggles when you see their sign on a road trip, and we are sure they don’t mind either. They know the joke and they don’t shy away from it. Nor do they shy away from their unexpectedly progressive values and initiatives.
When you visit a Kum & Go location or even their website, we would dare say it is helpful and informative. Nothing will strike you as out of the ordinary, though you may leave thinking “that was a pretty thoughtful, comfortable place for a gas station convenience store”. Where Kum & Go knock it out of the park is on their social media (and whoever it is they hired to run it – you’re killing it, you deserve a raise, we love you).
Posts like “If you love someone, let them Kum & Go” and “Anyone else getting tired of all the air in their bags of chips?” are solid. But it is the unapologetic nature of standing up for what they believe in that makes us look at them like the delightfully loud-mouthed millennial family member of Ben & Jerry’s.
Want some examples? DON’T WORRY, WE HAVE THEM.
Do yourself a favor and go follow Kum & Go on social media. And also make sure to support them in real-life, too. Companies like them should be rewarded for their awesome work, especially if the service they provide is just as good. Which it is.
Thanks, we love you, bye!