CATAPULT SERVICES DELIVERED:
Creative Production / Copywriting
De Beers, famous for their iconic tagline “A Diamond Is Forever”, enlisted Catapult to elevate their biggest campaign of the year for the 2023 holiday season.
Aiming to capture attention and drive holiday sales, we assembled a dynamic team of copywriters and comedians to craft catchy, attention-grabbing headlines. Our team created engaging lines that resonated with diverse demographics, across multiple marketing channels, and explored various tones of voice – all while staying true to the brand. We even tailored specific lines for ads in major airports and train stations across key cities, ensuring maximum impact and reach for the festive season.
We also support the team by managing creative production for the US team for a range of De Beers’ properties, including De Beers Forevermark and the Institute of Diamonds.
